Studio Milou architecture firm was the winner of an international competition organized in 2001 by the partners of the Cité de l'Automobile. Jean-Francois Milou and his team were entrusted with renovating the museum. They created a scenographic device that imposes its volume upon entering the building. From the outside, it evokes the production frenzy of the automotive industry. Inside the Cité de l'Automobile, images demonstrate how the automobile has modified traditional rituals like weddings, birth, or celebrations.