Bounded west by the Durance valley, east by the Montdenier massif and Sainte-Croix Lake, north by the Asse valley, and south by the Verdon valley, the Valensole plateau is known for concentrating all the idealized images of Provence. This notoriety is particularly associated with lavender, even if the still very much alive pastoral practices and the arboriculture of almond and olive trees as well as the cultivation of sunflowers or wheat complete the picture. Since the early 2000s, this landscape shaped by agricultural activity has generated high numbers of visitors in July and August. The region's intense territorial marketing, particularly aimed at the Chinese market, attracts many tour operators for day or even half-day excursions.