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The Umbrella Sky Projects deployed worldwide by the Portuguese artist Patricia Cunha are characterized by a significant involvement of the public. It manifests through a dynamic interaction with the social networks that relay and publicize each project. The photogenic skies of colorful umbrellas give rise to a profusion of images posted online that attract the attention of Internet users, bloggers, photographers, and the media and stimulate tourism and the local economy. The magazine Architectural Digest even distinguished the umbrella streets by placing them among its list of most beautiful streets in the world.
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