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The choice of tradition
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The choice of the LVMH group to set up in Grasse and renovate the emblematic Fontaines Parfumées estate for its Christian Dior and Louis Vuitton brands reflects a desire to perpetuate the original know-how and traditions. Grasse inspired Christian Dior, who said he felt as much a designer as a perfumer there. It was there that the leather industry - which made Louis Vuitton famous - developed in the 17th century.
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