At first the drink of kings and nobles, champagne became popularized during the French Revolution. Voltaire considered it as a brilliant image of the nation. Emperor Napoleon used champagne to establish a new bourgeois, industrious, and loyal society. Exports began towards the USA, and champagne quickly established itself as a symbol of France worldwide. From the early 1900s, advertisers put champagne forward through the prism of modernity. More recently, champagne succeeded in seducing thanks to James Bond, Audrey Hepburn, or Marilyn Monroe.