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Roots and olfactive memory
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Jacques Cavallier-Belletrud, the master perfumer of the Louis Vuitton house, is established as close as possible to his roots, at the crossroads of raw materials and in the vicinity of producers. In Grasse, he lives to the rhythm of the kaleidoscope of images, sounds, and sensations created by the smells surrounding him. An emotion shaper, he has a constantly active memory and a Proust madeleine : the Centifolia May rose. The flower is linked to his first olfactory emotion as a child and to the memory of the distilled water that his mother rubbed on his face.
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