The LV monogram, the signature of Louis Vuitton, was created in 1896 by Georges Vuitton as a tribute to his father Louis, who died in 1892. The leather goods company, founded in 1854, immediately made its mark with bags that were known to be solid and chic. Today, it has over 460 shops in 50 countries. The monogram consists of two capital letters, an italicized L crossed by a V. It is one of the most famous and recognisable symbols in the world. An emblem associated with power and money. The Louis Vuitton brand is one of the most counterfeited, with a loss of 10% of turnover as a result.