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The UPSM logo
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The members of the UPSM (Union of Professionals of Marseille Soap) have created a collective mark that is easily identifiable by consumers thanks to its timeless logo, like Marseille soap, with both a modern and traditional design. The rounded Savon de Marseille label recalls the stamps used to identify the product and is affixed to the cube symbolizing Marseille soap in the collective mind. This mark certifies that the product bearing it conforms to the criteria of the UPSM specifications.
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