René Lalique’s meeting with François Coty, the Parisian perfumer in the Place Vendôme, was decisive. Together they created bottles whose original shapes revolutionised the presentation of French perfumes. By industrialising the manufacture of bottles in his small glass factory founded in 1909 near Paris, Lalique set out to make attractive bottles at affordable prices. After the First World War, René Lalique moved to Wingen-sur-Moder, in the Vosges du Nord (Northern Vosges). He founded the Verrerie d’Alsace, which became the Lalique crystal works, still in operation today.