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Identity conditioning
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An identity tool, the conditioning of mustard quickly aroused particular interest on the part of manufacturers, packaging having become a support linked to the identity of the brand. The specific obligation for Burgundy to include the mark on the product in order to verify its origin has been transformed into an asset by the vinegar and mustard makers of Dijon and Beaune, who - in addition to the classic glass jars - have also developed fancy packaging (bucket, jug, stoneware pots). The drinking glasses widespread from the end of the 20th century remain the emblematic object of this adaptation of the packaging of mustard.
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