Like all the characters in the Japanese company Sanrio - for which it accounts for half of its estimated revenue of one billion euros per year - 'Hello Kitty' is drawn in a cute or 'kawaii' (in Japanese) style. This kitten without a mouth, because it speaks with its heart without using any particular language according to the official explanation of Sanrio, is represented today on more than 22,000 products around the world including the traditional wooden toys of the Vilac manufacture in Jura.