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Of Belgian origin, Laurence Fanuel settled Rue de l'Oratoire in Grasse, the world capital of perfume, to develop all the aspects of her sensory experience and give free rein to her creative inspiration. There, she launched a start-up, Rosa Rose, and developed multi-sensory wellness programs. In parallel, Laurence Fanuel kept seeking to restore perfumery to its artistic dimension and educate the public about olfaction.
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