Born in 1962 in Grasse in a family of perfumers, Jacques Cavallier Belletrud began to shape his olfactory memory very early. It allowed him to create renowned perfumes for the most prestigious brands such as Yves Saint-Laurent, Lancôme, or Louis Vuitton. He thus learned, from childhood, to think and structure fragrances in a professional way by differentiating the volatility of the ingredients and detecting their head, heart, and substance notes.