Born in France in the early 1890s, this movement is based on the aesthetic of curved lines. In the 1920s it was succeeded by the Art Deco style with more geometric lines. Art Nouveau marks a revolution, a renewal, which breaks with the styles of the past. From architecture to cabinetmaking, from glassware to jewelry, from graphic arts to advertising, nothing escapes ornamentations. This so-called total art is illustrated by curves, arabesques and a clever mix of fauna, flora and femininity as in the Villa Majorelle. In 1901 the Provincial Alliance of Arts Industries was born, known as the École de Nancy (Nancy school), the spearhead of Art Nouveau in France.