The Art de Vivre (Art of Living) universe of Les Franciscaines in Deauville is dominated by the color yellow, a warm, luminous, and stimulating color that highlights the wide range of themes grouped together: fashion, architecture, sports and leisure, cooking, health, well-being, etc. Deauville's reputation largely stems from the concept of Art de Vivre that has asserted itself around the city's many assets as an important part of its cultural heritage. Deauville cultivates it thanks to its seaside location and its sports facilities by offering visitors sea bathing, strolling on the Planches, horse racing, polo matches, golf and tennis tournaments, regattas, or seafood restaurants.