She is a woman in a wine world dominated by men. Although heir to a long family tradition, Mélanie Pfister had to prove her worth. She wished to meet with other Alsatian women winegrowers and created the Association DiVINes d'Alsace (DiVINes of Alsace Association) in 2011. Today it gathers 70 women: winegrowers, saleswomen, promotion officers, oenologists, competitions organizers, wine merchants, and sommeliers. They are all dedicated to promoting and ensuring the reputation and success of Alsace's wines.