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A site anchored in tradition
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The choice of the LVMH group to set up in Grasse and renovate the emblematic Fontaines Parfumées for its Christian Dior and Louis Vuitton brands reflects a desire to perpetuate ancient know-how and traditions. The city of Grasse inspired Christian Dior, who said he felt as much a designer as a perfumer there. The leather industry, which made Louis Vuitton famous, developed in Grasse in the 17th century.
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