By imagining a place of culture bringing together a museum, a media library, private projection spaces, and a performance hall on a single site, the city of Deauville has created a new type of cultural establishment. At the Franciscaines, the visitor becomes the actor of his experience and benefits from a transversal program that decompartmentalizes and crosses in constant interaction the exhibitions and the collections available in multiple layouts and programming formats. The place also lives in resonance with the major events of the city such as the American Film Festival, the Easter Festival, the Musical August, the Planches Contact Festival, the Books and Music Festival, or the horse races.